Umbro

Umbro, part of the Everlast family, is a heritage football and sportswear brand, known for performance-driven apparel, footwear, and lifestyle offerings.

What we do

Brnd.X manages bi-annual seasonal sell-ins, plus refills and ongoing account management. Our role covers structured account management, sales strategy, and consistent in-market support across football, BTS, apparel, and footwear programs.

12+

Years Partnership

150+

Retailers

Retail Footprint

150+ retailers are supported through disciplined seasonal sell-in cycles and continuous account engagement, ensuring strong product availability and brand visibility throughout the year.

”Supporting Umbro’s football and lifestyle programs requires consistency and attention to detail. Our structured sell-ins and ongoing retailer support ensure the brand remains strong across all touchpoints.
BradFounder, Brnd.X