About BrndX

Connecting global brands to the Australian retail market.

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Founded in 2013, brnd.X, formally B Active Agency, is a leading brand representative operating at the intersection of sport, fashion and lifestyle.

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We partner with globally recognised brands to deliver innovative, market-relevant products to the Australian retail landscape.

What we do

We represent a curated portfolio of global brands, managing their commercial presence across Australia. From retail partnerships to in-market execution, we act as the local commercial arm for the brands we represent.

Our focus is simple: sustainable growth, strong retail relationships and consistent market performance.

How we work

Brnd.X operates at the intersection of conversation and execution. We don’t promote brands — we scale them in-market through disciplined sales performance and long-term retail partnerships.

Xperience.

How the brand shows up, from first range presentation to retail presence.

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Xcellence

High standards in sales, account management and execution.

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Xecution

Clear targets, accountable delivery, measurable sell-through.

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