New Era

New Era operates at the centre of sport and lifestyle culture, delivering licensed and custom headwear programs across Australia. Our partnership spans more than a decade, supporting structured national and global programs across both licensed and custom collections.

What we do

Brnd.X provides account management services alongside customised programs for national sporting clubs. Our role includes structured account management, sales support, and ongoing retailer engagement to maximise distribution and brand impact.

Beyond global collections, we deliver customised retail programs tailored to specific customer requests. From stitch colour variations to fully bespoke design executions, we support retailers with exclusive headwear solutions. Our rapid “hot market” capability enables product to be designed, produced, and delivered immediately following major sporting wins, ensuring retailers can respond to live moments in sport.

10+

Years Partnership

200+

Retailers

Local Licences

We represent leading Australian teams and competitions, delivering programs that resonate with local fans.

Global Licences

We partner with major international leagues and events, bringing globally recognised programs to Australian retailers.

”Over the years, we’ve helped translate global programs into local success, and it’s this strong relationship that allows both our teams to deliver exceptional results every season.
BradFounder, Brnd.X