Sfida
Sfida, Australian-owned and operated for over 40 years, is a dynamic football and lifestyle brand, delivering performance-driven apparel, footwear, and BTS (back-to-school) collections to retailers across NSW.
What we do
Brnd.X supports Sfida through structured account management, seasonal sell-ins, refills, and ongoing sales support across football programs, BTS, apparel, and footwear ranges. Our work ensures consistent execution across multiple sell-in periods and long-term retailer engagement.
3+
Years Partnership
170+
Retailers
Retail Footprint
170+ NSW retailers are supported through disciplined seasonal and refill sell-ins, ensuring strong brand visibility and consistent performance in key channels.
”Reaching milestones with Sfida has been about precision and consistency. Our account management and structured sell-ins keep the brand strong across football, BTS, apparel, and footwear programs.
SarahBrand Manager, Brnd.X
Explore other brands
