New Era Corporate & Team Sport

Our position
Authenticity that shows up to work

Who we are

For more than a century, New Era has combined craftsmanship, culture and global brand credibility to create iconic headwear.

Trusted by the world’s leading sporting leagues, teams and brands, New Era brings the same premium quality and attention to detail to corporate and team sport programs.

The result is branded headwear and apparel designed to be worn well beyond the workplace, game day or event.

Mission

To equip modern organisations and sporting teams with premium, authentic headwear and apparel that reflects who they are and what they stand for.

Vision

To redefine corporate and team merchandise by creating products people are proud to wear—not simply required to wear.

Our approach

We combine iconic New Era silhouettes with your branding to create a polished, professional and wearable result. From selecting the right style and colour through to artwork, decoration and delivery, brnd.X will guide you through the complete process.

More than promotional merchandise

New Era is not simply a cap supplier. It is a globally recognised lifestyle and sporting brand with more than 100 years of headwear expertise.

Choosing New Era gives your organisation access to authentic silhouettes, premium construction and the same brand credibility seen across the world’s leading professional sporting leagues.

Why organisations choose New Era

Globally recognised
A trusted name across sport, fashion, music and culture.

Premium quality
Purpose-built headwear and apparel designed for comfort, durability and everyday wear.

Iconic silhouettes
Choose from established New Era profiles, including the structured 9FORTY, relaxed 9TWENTY and performance-focused 9SEVENTY Stretch-Snap.

Custom branded execution
Bring your identity to life through raised or flat embroidery, side logos and a range of apparel decoration options.

Accessible minimums
Programs are available with a minimum order quantity of 72 units per style.

Quick-turn ordering program
Regular production rounds provide a streamlined pathway from artwork approval through to manufacturing and delivery. Sea freight, dropship and air-freight options may be available depending on order size and timing.

Headwear and apparel
Build a coordinated collection across caps, relaxed-fit T-shirts, crews and hoodies.

Find the right New Era fit

Every organisation is different. Select the silhouette that best suits your brand, team and intended use.

9FORTY

The versatile everyday classic

The 9FORTY is New Era’s core adjustable silhouette. Its structured front panels, contoured crown and fully curved visor create a clean, familiar profile that is ready to wear from day one.

Available in adult and youth sizing with a broad selection of fabric colours.

Best suited to:
Corporate uniforms, sporting clubs, supporter programs, events and everyday branded merchandise.

Decoration options:
Foundation front logo with raised embroidery, or Icon execution with raised front embroidery and a flat embroidered side logo.

9TWENTY

The relaxed lifestyle option

The 9TWENTY features an unstructured crown, low-profile fit and fully curved visor. Its soft, comfortable construction delivers a casual, already-worn-in feel.

Best suited to:
Lifestyle brands, staff merchandise, hospitality, events and relaxed corporate environments.

Decoration options:
Flat embroidered front logo.

9SEVENTY STRETCH-SNAP

The modern performance silhouette

The 9SEVENTY Stretch-Snap combines features of the iconic 9FIFTY and versatile 9FORTY. It features a structured crown, semi-curved visor, snapback closure and performance-stretch sweatband for a secure, adaptable fit.

Best suited to:
High-performance teams, sporting organisations, active workplaces and contemporary merchandise programs.

Decoration options:
Foundation front logo with raised embroidery, or Icon execution with raised front embroidery and a flat embroidered side logo.

Complete your range

Complement your headwear with New Era relaxed-fit apparel, including:

Relaxed Fit T-shirt — Premium 200 GSM cotton jersey
Relaxed Fit Crew — Heavyweight 330 GSM cotton-poly fleece
Relaxed Fit Hoodie — Premium 330 GSM fleece with elevated finishing details

Apparel can be customised with left-chest, large-front, or combined left-chest and back decoration.

READY TO CREATE YOUR RANGE?

Put your brand under the New Era flag

Whether you are outfitting a team, developing corporate merchandise or creating a premium supporter range, brnd.X can help select the right products, colours and decoration options for your program.

Contact us for more info

Minimum order quantities, available colours, pricing and delivery timeframes vary by product and program. Timelines commence following final artwork approval.